I’m sure that a lot of you have heard of Pinterest before, but probably have not utilized it properly to benefit your blog. But that’s all going to change starting today because you’re an Internet rockstar and you totally deserve the best things in life, including “secrets" that could improve the growth of you blog. But what is blog/web traffic anyway? Good question! In a non-techie way, blog/web traffic refers to the number of people who visited your blog. This traffic grows over time as more and more people visit your blog, and it becomes a vital tool to discover what people like reading on your blog, how long they stay to read your articles, where do they come from, and so forth.
Ok. Then what is Pinterest? Pinterest is one of the leading social media platforms today. If Facebook’s purpose is to chronicle your every day life, and Twitter is your thought bubble in 140 characters, then Pinterest is your visual bookmarking tool that helps you discover and save new creative ideas. In it’s simplest sense, Pinterest is your digital mood board.
Ok, cool. But why should I use Pinterest?
Obviously, there are various reasons why you should use Pinterest. But I’m going to start off with the very cool fact that Emma Stone once said on Jimmy Fallon Live that she loves Pinterest. (On a side note: I went to YouTube to get the link of the Jimmy Fallon video but ended up watching five makeup videos by Wengie. Talk about poor attention span!).
If you're already a member of Pinterest, then you and I, together, now share something in common with the sassy actress. At this point, I’d like to think that we’re now one step closer to Andrew Garfield! HA HA!
But seriously, you need Pinterest because it no longer limits your inspiration within the books and magazines available within your area. Pinterest helps you collate various ideas, inspirations, tutorials, and what not from all over the world in one place. Food lover? They have over 1.7 billion pins about various recipes. Selling a handmade product? Guess what? Two miilion people pin products every day — can you already imagine what Pinterest could do to your sales? Mind-blowing!
And as a blogger, you can use Pinterest to promote your content too.
First things first, signup with Pinterest. I don’t know why Pinterest is invite-only in the Philippines but if you don’t have an account yet, you’re in luck because I’ve got a special registration link valid for a limited time only. Just click this link or the cute button below to get started:
Once you’ve got your Pinterest up and going. It’s time to fill it up with your particulars, like your name, blog URL, and so on. Pinterest allows you to verify your blog, so make sure you do that to increase the credibility of your website.
Now, here’s the real deal: The first thing you need to know is that Pinterest is open to any kind of niche but it’s most effective to lifestyle topics and interests, such as do-it-yourself tutorials, arts & craft, freebies, home decor, traveling, creative resources and blogging advice. By knowing the interests of the audience of your blog and that of Pinterest, you’ll have an idea what to write and to promote.
It’s also very important to write with quality. I’ve said this before and I’ll say it again: Quality content is STILL king. Write something with value, not only for yourself, but for others as well. Your peers, readers and followers will most likely share your content on social media, including Pinterest.
Another important thing to point out is that Pinterest is all about visuals. Your blog photos should be visually appealing (a.k.a. drop dead beautiful) but consistently unique. It’s also encouraged that you use vertical photos than horizontal photos on Pinterest because they’re easily seen and stand out better. Captions should also be descriptive. To be honest, I’m still figuring out how to use vertical photos consistently on my blog posts because they're not ideal with Facebook and Twitter, but from experience, vertical photos does perform better when acquiring new visitors and getting repinned multiple times on Pinterest.
Join community boards. These are similar to your personal boards, but other people are also pinning their own content. While I haven’t really utilized community boards to my benefit, I did notice that they have 10x more following and that could really help you reach a wider audience worldwide and boost your blog traffic.
P.S. Kayla also wrote a wonderful entry on stepping up your Pinterest game. You may also want to check that out, as well.